Global Congress – Held under the High Patronage of the President of the French Republic

Day One: Wednesday 2 February 2011
07.30 -- 09.00
Registration

08.00 -- 09.00
Welcome coffee (sponsored by Bureau Veritas)

Master of Ceremony: Ms. Ariane Warlin, Economic Journalist, BFM Television, France

09.00 -- 09.10
Welcoming remarks

Mr. Bertrand Delanoë, Mayor of Paris*
Ms Claudie Haigneré, Astronaut, Former Minister, President of UNIVERSCIENCE, France

09.10 -- 09.45
Opening remarks

• Francis Gurry, Director General, World Intellectual Property Organization (WIPO)
• Yves Lapierre, Director General, l’Institut national de la propriété industrielle (INPI)
• Mr. Jorge Amigo Castañeda, Director General, National Office of Intellectual Property (IMPI), Mexico

09.45 -- 10.00
Special address from H.E. Mr. Pierre Lellouche, Minister of Foreign Trade, France

10.00 – 11.00
Opening Plenary - building respect for IP

Host: Dr. Francis Gurry, Director General, WIPO

• Ronald K.Noble, Secretary General, INTERPOL
• Kunio Mikuriya, Secretary General, World Customs Organization (WCO)
• Jean-Guy Carrier, Secretary General of the International Chamber of Commerce (ICC)
• Gerhard Bauer, 2011 President, INTA

11.00 – 11.30
Contact Break and Press Conference – Heads of Organizations

11.30 -- 12.45
Boardroom dialogue sessions

Creating and refining the means for efficient enforcement

Due to the prevalence and increased sophistication of infringing goods, as well as alternate distribution models, it is pivotal to efficiently detect them.

• Private sector cooperation in detecting counterfeit goods
  • Dialogue on practical cooperation and the development of new tools
• Presentation by WCO on:
  • Launch of the Counterfeiting and Piracy (CAP) Group
  • Risk analysis and other mechanisms to aid efficient enforcement
  • Reeducation and awareness raising
• Small consignments: new challenges

Objective: Foster closer cooperation between the public and private sectors to detect and curb the problem in a timely manner.

Speakers:

• H.E. Fernando Ferraro, Vice-Minister of Justice, Chair of the Commission on the Protection of Intellectual Property, Costa Rica
• Mr. Christophe Zimmermann, Co-ordinator, Combating Counterfeiting and Piracy, Compliance and Facilitation Directorate, WCO, Belgium
• Mr. José Marquez, Administrador Central de Operacion Aduanera, Tax and Customs Administration Service, Mexico
• Mr. Michael Ellis, Global Head Brand Protection, Beiersdorf AG, Germany
• Mr. George Kearse, Independent consultant to the mail, express and logistics industries, United Kingdom
• Mr. Chris O’Keeffe, Counsellor, Australian Customs and Border Protection Service, Australia

Moderator:
Mr. Richard Halverson, Unit Chief, IPR/ Outreach and Training, U.S. National Intellectual Property Rights Coordination Center, U.S. Immigration & Customs Enforcement (ICE), USA

Determining the impact – the importance of measuring the scope and impact of infringement

The need for more comprehensive data on the scope and impact of counterfeiting and piracy necessitate an analysis of the existing methodologies, taking into account diverse economic and social realities.

• Analyze methodologies for data-gathering
• Target gaps in existing studies and reports worldwide
• Examine the effect of infringement from a global perspective

Objective: Assess existing approaches and methodologies for determining the impact of counterfeiting and piracy and identify solutions to bridge existing gaps.

Speakers:

• Prof. Carsten Fink, Chief Economist, WIPO
• Dr. Damien O’Flaherty, Director, Frontier Economics Ltd., United Kingdom
• Dr. Patrice Geoffron, Professor of Economics, Paris-Dauphine University, France
• Mr. David Cooper, Director, Global Anti-Counterfeit Program, Hewlett Packard, Switzerland
• Dr. ElKhalifa M. Omer, Assistant Professor, Dammam University, Kingdom of Saudi Arabia

Moderator:
Mr. Jeffrey Hardy, Coordinator, ICC Business Action to Stop Counterfeiting and Piracy (BASCAP)

12.45 – 13.45
Sit-down lunch

13.45 – 14.15
Networking over Coffee, Exhibition Hall

14.15– 15.15
PLENARY: Protecting consumer safety – a critical driver to fight counterfeiting

Medicines, agrochemicals, auto parts, electrical products, children's toys, personal care and a comprehensive range of other health products are all manufactured on an industrial scale by transnational organized criminals.

• Highlighting the multiple risks to consumer safety, e.g. medicines, medical devices, car parts, electrical goods, toys and health products, produced on an industrial, transnational scale by organized criminals
• Effective strategies and responses
• Integrating health and safety considerations

Objective: Strive towards effective intervention strategies to protect consumers.

Speakers:

• Mr. John Morton, Director, Immigration and Customs Enforcement (ICE), USA
• Ms Aline Plançon, Manager, Medical Product Counterfeiting and Pharmaceutical Crime (MPCPC) Unit, INTERPOL
• Mr. Michael Deats, Group Manager, Enforcement & Intelligence, Medicines and Healthcare products Regulatory Agency, United Kingdom
• Mr. Philippe Lamoureux, Director General, LEEM, France
• Ms Catherine Van Reeth, Director General, Toy Industries of Europe (TIE), Belgium
• Mr. Edouard Barreiro, Union fédérale des consommateurs-Que Choisir, Head of TIC and Commerce, France

Moderator:
Mr. Ronald K. Noble, Secretary General, INTERPOL

15.15 -- 16.30
Boardroom dialogue sessions

Competition law and building respect for IP

Balancing fair use of IP rights and tools for IP enforcement with sound competition, with an emphasis on the European and developing countries’ experiences of small and medium-sized enterprises.

• Ensuring fair use of IP rights – an examination of:
  • Experiences of SMEs, both from Europe and from developing countries
  • Steering away from abusive enforcement practices
  • Means of tempering legal fees

Objective: Propose solutions for the pro-competitive use of IP rights.

Speakers:

• Mr. Hassan Qaqaya, Head of Competition and Consumers Policies Branch, UNCTAD
• Ms Mireille Buydens, Attorney-at-Law and Professor at the Université Libre de Bruxelles, Belgium
• Mr. Thomas Kramler, Deputy Head of Unit, Directorate General for Competition, European Commission
• Mr. Sisule F. Musungu, Executive President, IQsensato, Switzerland
• Mr. João Marcelo de Lima Assafim, Partner, De Lima Assafim & Advogados Associados, and professor at the Universidade federal do Rio de Janeiro, Brazil

Moderator:
Mr. Josef Drexl, Director, Max-Planck-Institut für Immaterialgüter- und Wettbewerbsrecht, Germany

Anti-counterfeiting initiatives in France

French policy vis-à-vis supply and demand

• Overview
• Problem of supply
• Problem of demand

International cooperation

• International network for anti-counterfeiting (customs attachés, INPI)
• NACC meeting of Euro-Mediterranean
• Monitoring of illicit trafficking

Objective: Share the experience of France in this domain.

Speakers:

• Mr. Christian Peugeot, President, Union des Fabricants (Unifab), France
• Mr. Adil El Maliki, Director General, Industrial and Commercial Property Office, Morocco
• Ms Anne-Lise Sauterey, Observatory on illicit trafficking, Thailand
• Mr. Jean-Luc Barbier, Director General, CIVC (Champagne), France
• Mr. Jean-Sebastian Mariez, Director of Anti-counterfeiting, Microsoft, France

Moderators:
Mr Bernard Brochand, Président, CNAC, France & Mr. Fabrice Mattei, Partner, Rouse & Co., France

16.30 – 17.00
Contact break

17.00 – 18.30
Boardroom dialogue sessions

IP enforcement and sustainable development – perspectives and challenges

Article 7 of TRIPS provides that IP enforcement should be approached in a manner conducive to social and economic welfare; IP enforcement should contribute to sustainable development, taking into account the particular challenges with which developing countries are confronted.

• Analyze the elements fueling IP infractions, in a broader societal context
• Address the need for balance in IP enforcement regimes
• Sustainable development from the perspective of a donor and factors that promise solutions for international development projects

Objective: Discuss solutions in the interest of both the producers and users of technological knowledge to contribute to sustainable development.

Speakers:

• Mr. Antony Taubman, Director of Intellectual Property Division, World Trade Organization (WTO)
• Mr. Ricardo Mélendez-Ortiz, Chief Executive Officer, International Centre for Trade and Sustainable Development, Switzerland
• Ms Aline Flower, Associate General Counsel Global Development, Gatesfoundation, USA
• Mr. Gift H. Sibanda, Director General, African Regional Intellectual Property Organization (ARIPO)
• Mr. Tom Thomson, Executive Director, Coalition for Intellectual Property Rights, USA

Moderator: Mr. Johannes Christian Wichard, Deputy Director General, Global Issues Sector, WIPO

Addressing counterfeiting and piracy in the virtual world

The growth of counterfeiting and piracy on the Internet presents serious challenges to both the public and private sectors in combating these issues.

• New trends in marketing counterfeits online
• Successful partnerships among stakeholders to combat counterfeiting and unauthorized distribution of protected content online
• Selected national anti-counterfeiting legislation for the wired world

Objective: Enhance the understanding of the scope and depth of these on-line phenomena and the tools required to tackle them.

Speakers:

• Ms Nathalie Moulle-Berteaux, Executive VP, Public & Legal Affairs , Lacoste, France
• Mr. Erik Barnett, Assistant Deputy Director, U.S. Immigration & Customs Enforcement (ICE), USA
• Mr. Benoît Tabaka, Director of Legal and Government Affairs, PriceMinister.com, France
• Mr. Ted Shapiro, SVP, General Counsel and Deputy MD, EMEA, Motion Picture Association, Belgium
• Ms. Corinne Cleaostrate, Intelligence and Documentation Directorate, French Customs, France
• Annabelle Daniel Varda, Senior Trademark Counsel, Google Inc., USA

Moderator: Mr. Bruce Longbottom, Associate General Counsel, Eli Lilly, USA

18.30 -- 18.45
Special address: H.E. Eric Besson, Minister of Industry, Energy and the Digital economy, France

18.45 -- 20.30
Reception – Exhibition Hall

20.30 -- 22.30
VIP Dinner

Day Two: Thursday 3 February 2011

07.30 -- 09.00
Registration

09.00 -- 09.15
Summary of Day One, Plenary Room

09.15 -- 10.30
Boardroom dialogue sessions

Financing effective enforcement – innovative approaches

Counteracting increased financial constraints on government resources dedicated to combating IP crimes.

• New options for enhancing consumer protection, particularly in developing countries - e.g. use of proceeds from crime legislation to fund IP crime units
• Maximizing the effect of proactive partnerships - aligning scarce public and private resources to achieve collective goals

Objective: Stimulate policy discussions to focus collective resources on achieving the most cost-effective solutions.

Speakers:

• Ms Tatiana Gerasimova, First Deputy Chief, Investigative Committee, Ministry of Internal Affairs, Russia
• Mr. Vinko Fodich, Jefe, Unidad de Control y Sanción, División de Seguridad Pública del Ministerio del Interior, Chile
• Ms. Andrea Sharrin, Deputy Chief, Computer Crime & Intellectual Property Section, Criminal Division, United States Department of Justice, USA
• Mr. John Newton, Programme Manager IP Rights Programme, INTERPOL
• Prof. Michael Blakeney, Director, Australian Global Studies Research Center, Australia
• Mr. Jacques Franquet, Directeur de l'Institut international contre la contrefaçon des médicaments, France

Moderator:
Mr. Trevor Little, Managing Editor, World Trademark Review, United Kingdom

The cost of cleaning up

Finding solutions to the issue of costs for storage and destruction of counterfeit and pirated goods is of great concern to both governments and the private sector.

• Examination of liability
• Recovering costs from infringers
• Financial constraints of developing countries
• Contribution of the private sector to cost effective and socially relevant enforcement

Objective: Discuss acceptable solutions for all stakeholders in an attempt to recover the costs from the infringer.

Speakers:

• Mr. Antonis Kastrissianakis, Director "Security & Safety, Trade Facilitation & International Coordination", DG Taxation and Customs Union - European Commission, Belgium
• Mr. Patrick Moeng, National Commander: Customs Border Control, South African Revenue Service, South Africa
• Mr. Chris Merchant, Security Director EMEA, Hewlett Packard, Switzerland
• Mr. Stephen Morris, Chairman of the Customs Affairs Institute of FIATA (International Federation of Freight Forwarders Associations), Switzerland

Moderator:
Mr. Gaozhang Zhu, Director, Compliance and Facilitation Directorate, WCO, Belgium

10.30 -- 11.00
Contact break

11.00 -- 12:15
PLENARY – Responsible destruction – eco-friendly and socially equitable disposal of infringing goods

Due to the escalation in the trade in illicit goods, and to reduce the impact thereof on the environment, this plenary will consider ways and means of disposing of infringing goods in an environmentally friendly way and in the societal interest. Techniques and methods for recycling and disposal focusing on:

• International environmental standards
• Requirements for charitable use
• Legal developments, including the European context

Objective: Move responsible destruction up the political and judicial agendas.

Speakers:

• H.E. Mr. Pravind Kumar Jugnauth, Vice-Prime Minister, Minister of Finance and Economic Development, Republic of Mauritius
• Hons. Judge Louis Harms, Deputy President, Supreme Court of Appeal, South Africa
• Mr. Ricardo Blancaflor, Director General, Intellectual Property Philippines, Philippines
• Mr. Luc Van De Velde-Poelman, 1st Attaché of Finance, Central Administration Customs and Excise - Department Recovery and Contentious matters, Belgium
• Mr. Olivier Vrins, Partner, Altius, Belgium

Moderator:
Mr. Antonis Kastrissianakis, Director "Security & Safety, Trade Facilitation & International Coordination", DG Taxation and Customs Union - European Commission, Belgium

12.15– 13.15
Sit-down lunch - Sponsored by Baker & McKenzie

13.15– 13.45
Networking over Coffee, Exhibition Hall

13.45 -- 15.00
Boardroom dialogue sessions

Corporate social responsibility – nurturing respect for IP

Not knowing the CSR strategies of investors and the impact thereof on sustainable development hinders creating respect for the way in which investors use their IP rights.

• Many corporations are proud to link their investment to sustainable development.
• Consider the potential impact of CSR on more effective enforcement results
• Discuss the contribution of both rights holders and governments to create a favorable climate for such investment and development.

Objective: Explore the development of partnerships between governments and investors with CSR policies directed at sustainable developments.

Speakers:

• H.E. Mr Prakash Ramadhar, Minister of Legal Affairs, Trinidad & Tobago
• H.E. Mr. Nguyen Quan, Deputy Minister of Science and Technology, Vietnam
• Ms. Giulia Di-Tommaso, Director of External Affairs for Africa, Middle East, and Turkey, Unilever, Netherlands
• Ms. Louise van Greunen, Director, Building Respect for IP Division, WIPO
• Mr. Yuichiro Kawamura, General Manager, Planning Department, Intellectual Property Division, Honda Motor Co., Ltd., Japan
• Ms. Lucy Nichols, Global Director of Brand Enforcement, Legal and IP, Nokia, USA

Moderator: Dr. Konji Sebati, Senior Advisor, Global Issues Sector, WIPO

Government agreements and initiatives

The escalation in counterfeiting and piracy and a lack of effectively implemented enforcement measures have paved the way to international efforts to address these problems.

• Their effectiveness in confronting counterfeiting and piracy
• Examination of agreements that have produced IP protection measures
• Examination of the pros and cons of the Anti-Counterfeiting Trade Agreement (ACTA) – including the interests of non-signatory developing countries

Objective: Explore the perspectives of developing and developed countries on the formation and impact of government agreements and initiatives in protecting IP and combating counterfeiting and piracy.

Speakers:

• Mr. Jorge Amigo Castañeda, Director General, National Office of Intellectual Property (IMPI), Mexico
• Mr. Koji Yonetani, Ministry of Foreign Affairs, Economic Affairs Bureau, Japan
• Ms. Chandni Raina, Director, Department of Industrial Policy and Promotion, Ministry of Commerce & Industry, India
• Ms. Marianna Moglia, Project Administrator, EU-China IPR2 Project on the protection of intellectual property rights

Moderator: Simon Crompton, Editor, Managing IP

15.00 -- 16.30
Boardroom dialogue sessions

The power of education and awareness in building respect for IP

There is a need to demystify public perceptions on the importance of IP and the impact of counterfeiting and piracy.

• Challenge of communicating economic and social harms associated with acquisition of counterfeit and pirated products
• Existing and new awareness programs
• Potential sponsors of such programs

Objective: Develop new tools through collaboration between governments and the private sector.

Speakers:

• Mr. Philippe Lacoste, Vice-Chairman, UNIFAB, France
• Mr. Jack Chang, Senior IP Counsel for Asia, General Electric and Chairman of QBPC
• Mr. Graham Henderson, Recording Industry Association, Canada
• Mr. William Dobson, Senior Policy Manager, ICC - BASCAP
• Mr. David Finn, Associate General Counsel, Anti-Counterfeiting and Anti-Piracy, Microsoft

Moderator: Mr. John Tarpey, Director, Communications Division, WIPO

Securing the supply chain - understanding the customer

Infringing goods increasingly infiltrate the officially established distribution channels.

• New technologies to secure the supply chain
• Role and responsibilities of intermediaries
• Codes of conduct for suppliers and the postal service
• Stopping the use of free trade zones to avoid detection and prosecution

Objective: Safeguard both the integrity of the supply chain as well as consumer safety.

Speakers:

• Mr. Olivier Tsalpatouros, Head of Customs and International trade, LA POSTE Group, France
• Mr. Cristoph Lanz, Secretary General, International Fair of Basel, Switzerland
• Mr. D'Arcy Quinn, Director, Anti-Counterfeiting, CropLife International, Belgium
• Mr. Christian Swan, Manager of Regulatory Affairs and Brand Integrity, Philip Morris International
• Mr. Robert Barcheisi, President, International Anti-Counterfeiting Association (IACC)

Moderator: Mr. Paul Rawlinson, Partner, Intellectual Property Department, Baker & McKenzie

16.30 -- 17.30
CLOSING PLENARY

• Closing summary report on the 6th Global Congress
• Concluding remarks
• Capacity building out-of-cycle proposal
• Handover to the WCO

Speakers:

Host: Mr. Francis Gurry, Director General, WIPO

Master of Ceremony: Ms Ariane Warlin, Economic Journalist, BFM, France

• Mr. Kunio Mikuriya, Secretary General, WCO
• Mr. Yves Lapierre, Director General, l’Institut national de la propriété industrielle (INPI)
• Mr. John Newton, IPR Programme Manager, INTERPOL
• Mr. David Benjamin, Senior Vice President, Universal Music, and co-Chair of ICC BASCAP
• Mr. Gerhard Bauer, 2011 President, INTA

17.30
Adjourn

17.30-18.30 CLOSING NEWTORKING RECEPTION, Exhibition Hall

*Invited – subject to final confirmation